Several factors have driven the widespread shift in cosmetic preferences among the Indian populace. Foremost among these is the enduring love for natural products. Indians have historically embraced homemade beauty rituals involving kitchen staples like turmeric, honey, and curd for face packs, and castor oil for hair. However, in today’s fast-paced lifestyle, not everyone has the time to concoct and experiment with DIY beauty recipes, leading them to seek out natural and organic alternatives.

Numerous indigenous brands now offer natural cosmetic products featuring traditional natural ingredients as their key components, captivating Indian consumers. For instance, castor oil derivatives are increasingly prevalent in the ingredient lists of various skin and hair care products.

Furthermore, a growing segment of the population is becoming more informed and discerning. With rising literacy rates, widespread internet access, and urbanization, there is heightened awareness regarding the adverse effects of chemicals and synthetic ingredients—such as parabens, phthalates, propylene glycol, and formaldehyde—commonly found in personal care and cosmetic products. Consequently, many individuals are eschewing chemical-laden products in favour of natural and organic alternatives that are cruelty-free, vegan, free of toxic ingredients, and manufactured through environmentally friendly processes.

Surprisingly, another significant factor fueling the demand for natural cosmetic products is the burgeoning interest of men. While cosmetic products have historically been associated with women, it’s becoming increasingly clear that today’s male population is equally invested in personal grooming. Indian men are now intensifying their focus on skincare and investing substantially in men’s beauty products encompassing skincare, makeup, grooming, fragrances, hair care, baths, and oral care, contributing to the sudden upsurge in the Indian cosmetic market.